Customer analytics has moved beyond traditional descriptive insights to embrace advanced tools such as AI, machine learning, and predictive modeling. Recent developments highlight the growing integration of customer analytics in cloud platforms, with companies like Salesforce, Adobe, and Oracle embedding AI-based insights into their CRM offerings. https://www.marshallptodbq.com/group/john-marshall-elemen-group/discussion/9bcfee81-b70a-4fba-a997-fb379eb07c7f