“We began to work on our packaging, and we understood that we necessary to make a thing that wasn’t about becoming poured, but that would be consumed the way bottle water was,” Swanson reported. “We designed an ergonomic package that customers would need to consume from, and introduced in 2016.” https://innovativegabletop.blogspot.com/2025/02/the-role-of-gable-top-cartons-in.html