A Sober January Can Improve Your Pub’s Appeal Dry January doesn’t need to mean quiet times for your pub. With some creativity, this health-conscious trend can help you attract new clients by strengthening your pub’s reputation as a modern and inclusive location. What Does Dry January Mean for Pubs? https://www.trustinns.co.uk/embracing-dry-january-turning-challenges-into-opportunities-for-pubs/