The gegevens from a DMP is also known as third-party data. Brands can merge first and third-party gegevens to strengthen targeting capabilities. It includes RTB but also encompasses any technology or platform which allows publishers to access different demand sources and buyers or advertisers to access different supply sources. Wij https://prestatieverslagen45431.thechapblog.com/27708535/gedetailleerde-notities-over-campagne-analyse